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The Problem With Brainstorming

From time to time I find myself invited to brainstorm for people. This usually involves coming up with new ways my hosts might “add value to their revenue chain” or “leverage their brand.” To be...

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Improving our thinking process

Pat Croce, make us remember that in this new world full of competition, our best weapons are fresh ideas that can distinguish our products or services. But yes, some times we can face a mental blank at...

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